In the competitive market of Bangladesh, sales strategies are crucial for a company’s success. Companies often look for unique ways to attract customers and increase sales, and one effective method is by incorporating bonuses into their strategies. In this article, we will discuss four case studies of companies in Bangladesh that have successfully utilized bonuses in their sales strategies and achieved impressive results.

The first case study is of a clothing brand that offered a special bonus gift with every purchase during a major holiday season. This not only attracted more customers to their stores but also increased the average purchase amount per customer. The second case study is of a smartphone brand that offered a free upgrade to the newest model for customers who purchased the previous version within a certain time frame. This not only encouraged customers to make a purchase but also helped the company to clear out old inventory. The third case study is of a food franchise that offered a loyalty card with every purchase, and after a certain number of visits, the customer would receive a free meal. This not only increased customer loyalty but also brought in new customers who were attracted by the incentive. Lastly, a car manufacturer offered a free maintenance package for one year with every car purchased, which not only increased sales but also built a positive brand reputation for the company. These case studies all demonstrate how incorporating bonuses into sales strategies can contribute to a company’s success in the competitive market of